For the small business owner flying solo who barely has enough hours in the day to run their business, much less grow it…

What if you could knock out a year of newsletter planning in a single afternoon?

→ If you don’t have a regular newsletter, but have been “meaning to get that up & running” for months (or even years) now…

→ If you already know - and believe in - ALLLLLL the benefits to having a consistent newsletter (Brand recognition, community growth, increased sales, blah blah blah)…but just can’t seem to get one started…

→ If you’re coming up blank on what to say that doesn’t involve offering a discount or promoting (yet another) sale…

→ If you’ve ever wished that clients would remember YOU (yes, you specifically!) the next time they need to buy something that you offer…

I got you!

Grab my Annual Newsletter Planning Workbook and let’s get this party started:

Let’s face it - you need jusssssst a little more money to get by comfortably

But how can you - a solo business owner - find the time to connect with new clients when you’re beyond swamped as it is?!

How can you - a small business owner doing everything on your own - expect to increase sales year over year when you’re just ONE single person?

How are you - the owner and every single employee in between - ever going to be able to take a day off work when you need every waking moment working on your business just to squeak by?

By sitting down to plan 12 months of newsletters in one go, you’ve taken a massive leap forward towards building a business that can scale so you can one day take a day off without worrying if your business will survive without you.

My Annual Newsletter Planning Workbook consists of:

Detailed instructions of what each worksheet was created for, along with how to use them
Ready-to-print “Start of the Year Newsletter Metrics + SMART Goal” Worksheet
Ready-to-print “Newsletter Goal Planning” Worksheet
Ready-to-print “Monthly/Quarterly/EOY Newsletter Metrics + Lessons Learned” Worksheets

Three different versions depending on how detailed you choose to be this first year! No apologies if you start geeking out over collecting data and watching those numbers climb month over month.

In addition to the Annual Newsletter Planning Workbook, you will also receive a:

Compilation of 25 Newsletter Providers so you don’t have to spend a single minute of your already-nonexistent free time Googling around. I made sure the links are active on the PDF so you can just click and go! The list is sorted into various categories - from free, to free trial, to even newsletter options that come pre-integrated (or are an easy add-on) with certain websites.

List of 15 Brand-Building Newsletter Ideas - complete with examples of how various businesses could use them, and why these would be good for you to apply to your own.
Welcome Letter, from my heart to yours!

Hey there!

I’m Stella. And I help small business owners document their processes so their business can survive - and grow! - without them.

I believe that women are stronger than we give ourselves credit for, and that no one can be successful on an island.

I believe that The Universe has a funny way of making things happen if you try to ignore the path you were meant to walk on, and that fear is the biggest thing holding us back from achieving the most WONDERFUL of things.

And I believe that bright colors and fun prints are instant mood boosters - even for adults! Like - how can you possibly be grumpy around the color yellow? Or a jewel-toned dinosaur-print dress?

As both a messy (and most likely ADHD) creative + an analytical, strategic puzzle-solver, I love love LOVE working with small business owners (especially other mamas who are doing this to better support the future of their kiddos!). Each small business owner has such a distinct set of puzzle pieces to work with that stemmed from every life experience they’ve had. It’s what makes each Brand SO unique, and why I work so hard to get you to show that to the world. It’s how we find our tribe, you know!

Because of the way my brain works, I am able to take what looks like mass chaos and break it up into smaller, more digestible pieces. I can easily identify patterns if they exist, then create repeatable processes that work for each individual business owner.

My goal is to teach other small business owners to operate their business in a way that not only scales up or down as each season of life requires, but works alongside them - not because of them.

No matter how much fun we have with our business, it is never fun when we feel chained to it 24/7!

→ Now - what would happen if you didn’t feel so chained to your business all the time that you could step back and really - truly - breathe for a moment?

→ To grab a cup of coffee with a friend without feeling like you have to rush back to your laptop?

→ To not have to keep rescheduling that doctor appointment because of all the fires going on in your business right now that make you anxious to step away - even for one hour?

→ To be able to say “yes - of course I will be there 3000%!” to your kid when they ask if you’re going to be at their ball game, or dance recital?